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Never say die : the myth and marketing of the new old age  Cover Image Book Book

Never say die : the myth and marketing of the new old age / Susan Jacoby.


In a narrative that combines the intensely personal with social, economic, and historical analysis, Jacoby turns an unsparing eye on the marketers of longevity--pharmaceutical companies, lifestyle gurus, and scientific businessmen who suggest that there will soon be a "cure" for the "disease" of aging.

Record details

  • ISBN: 9780307377944
  • ISBN: 0307377946
  • Physical Description: xiii, 332 p. ; 25 cm.
  • Edition: 1st ed.
  • Publisher: New York : Pantheon Books, c2011.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (p. 311-314) and index.
Formatted Contents Note:
Never say old -- Youth culture : an american tradition -- Boomers : age-defying denial -- Miracles of modern medicine and other half-truths -- A mind is a terrible thing to lose -- Women : eventually, the only sex -- "Greedy geezers" and other half-truths -- The "wisdom of old age" -- Endings -- The ethics of longevity : an argument in search of facts -- Necessary bedfellows : bridges between generations old-age autonomy.
Subject: Old age > United States.
Aging > United States.
Older people > United States.

Available copies

  • 1 of 1 copy available at Kirtland Community College.


  • 0 current holds with 1 total copy.
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Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Kirtland Community College Library HQ 1064 .U5 J336 2011 30542290 General Collection Available -

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