Never say die : the myth and marketing of the new old age Cover Image

Book

Never say die : the myth and marketing of the new old age / Susan Jacoby.

Jacoby, Susan, 1945- (Author).

Summary:

In a narrative that combines the intensely personal with social, economic, and historical analysis, Jacoby turns an unsparing eye on the marketers of longevity--pharmaceutical companies, lifestyle gurus, and scientific businessmen who suggest that there will soon be a "cure" for the "disease" of aging.

Record details

ISBN: 9780307377944
ISBN: 0307377946
Physical Description: xiii, 332 p. ; 25 cm.
Edition: 1st ed.
Publisher: New York : Pantheon Books, c2011.

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references (p. 311-314) and index.

Formatted Contents Note:

Never say old -- Youth culture : an american tradition -- Boomers : age-defying denial -- Miracles of modern medicine and other half-truths -- A mind is a terrible thing to lose -- Women : eventually, the only sex -- "Greedy geezers" and other half-truths -- The "wisdom of old age" -- Endings -- The ethics of longevity : an argument in search of facts -- Necessary bedfellows : bridges between generations old-age autonomy.