The campaign manager : running and winning local elections
Record details
- ISBN: 9780813344515 (pbk. : alk. paper)
- ISBN: 0813344514 (alk. paper)
-
Physical Description:
print
xvii, 427 p. : ill. ; 23 cm. - Edition: 4th ed.
- Publisher: Boulder, CO : Westview Press, c2010.
Content descriptions
General Note: | Includes index. |
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Precinct analysis: the sinners, the saints, and the savables -- The campaign team -- The campaign brochure -- The volunteer organization -- Fund-raising -- Lawn signs -- Targeting voters -- Media -- The candidate -- The issue-based campaign -- Getting out the vote (GOTV) -- The campaign flowchart -- After the ball. |
Search for related items by subject
Subject: | Local elections United States Handbooks, manuals, etc Campaign management United States Handbooks, manuals, etc |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Kirtland Community College Library | JS 395 .S43 2010 | 30541417 | General Collection | Available | - |
The Campaign Manager : Running and Winning Local Elections
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Summary
The Campaign Manager : Running and Winning Local Elections
Featuring invaluable insight from an expert author, The Campaign Manager offers the most comprehensive guide for organizing, funding, publicizing, and winning local political campaigns. Author Catherine Shaw draws on experience from her three terms as mayor of Ashland, Oregon, and dozens of campaigns to provide practical, proven advice, and her field-tested methods carry candidates through the entire process. The fourth edition offers expanded coverage of key concepts--including targeting voters, evaluating media effectiveness, setting fundraising budgets, using and developing Internet resources, and organizing get-out-the-vote efforts--and a new appendix with a step-by-step guide to precinct analysis. Other useful resources include the latest census data reflecting voting and voter shifts over the past six years; and current information on initiative, referendum, and recall requirements. Brimming with clear, concise wisdom, The Campaign Manager is the best way to kick-start a local campaign.