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Bite-sized marketing : realistic solutions for the overworked librarian  Cover Image Book Book

Bite-sized marketing : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.

Dowd, Nancy, 1956- (Author). Evangeliste, Mary. (Added Author). Silberman, Jonathan, 1982- (Added Author).

Summary:

Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.

Record details

  • ISBN: 0838910009 (alk. paper)
  • ISBN: 9780838910009 (alk. paper)
  • Physical Description: xi, 140 p. : ill. ; 26 cm.
  • Publisher: Chicago : American Library Association, 2010.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.
Subject: Libraries > Marketing.
Libraries > Public relations.
Bibliotheken.
Marketing.
Bibliothek
Öffentlichkeitsarbeit
Marketing

Available copies

  • 1 of 1 copy available at Kirtland Community College.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Kirtland Community College Library Z 716.3 .D69 2010 30540128 General Collection Available -


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