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Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom ; foreword by Philip Kotler.
Record details
- ISBN: 9781439172018
- ISBN: 1439172013
- Physical Description: x, 175 p. : ill. ; 22 cm.
- Edition: First Free Press trade pbk. ed.
- Publisher: New York : Free Press, 2010, c2005.
Content descriptions
General Note: | "Revised and updated"-- Cover. |
Bibliography, etc. Note: | Includes bibliographical references (p. 157-159) and index. |
Search for related items by subject
Subject: | Brand name products. Marketing > Psychological aspects. Senses and sensation. Consumers > Psychology. Consumer behavior. Advertising > Brand name products. |