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Brand sense : sensory secrets behind the stuff we buy  Cover Image Book Book

Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom ; foreword by Philip Kotler.

Record details

  • ISBN: 9781439172018
  • ISBN: 1439172013
  • Physical Description: x, 175 p. : ill. ; 22 cm.
  • Edition: First Free Press trade pbk. ed.
  • Publisher: New York : Free Press, 2010, c2005.

Content descriptions

General Note:
"Revised and updated"-- Cover.
Bibliography, etc. Note:
Includes bibliographical references (p. 157-159) and index.
Subject: Brand name products.
Marketing > Psychological aspects.
Senses and sensation.
Consumers > Psychology.
Consumer behavior.
Advertising > Brand name products.

Available copies

  • 1 of 1 copy available at Kirtland Community College.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Kirtland Community College Library HD 69 .B7 L548 2010 30539840 General Collection Available -


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