Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom ; foreword by Philip Kotler.
Record details
- ISBN: 9781439172018
- ISBN: 1439172013
- Physical Description: x, 175 p. : ill. ; 22 cm.
- Edition: First Free Press trade pbk. ed.
- Publisher: New York : Free Press, 2010, c2005.
Content descriptions
General Note: | "Revised and updated"-- Cover. |
Bibliography, etc. Note: | Includes bibliographical references (p. 157-159) and index. |
Search for related items by subject
Subject: | Brand name products. Marketing > Psychological aspects. Senses and sensation. Consumers > Psychology. Consumer behavior. Advertising > Brand name products. |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Kirtland Community College Library | HD 69 .B7 L548 2010 | 30539840 | General Collection | Available | - |