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Upstarts : how GenY entrepreneurs are rocking the world of business and 8 ways you can profit from their success / Donna Fenn.
Record details
- ISBN: 9780071601887
- ISBN: 0071601880
- Physical Description: xiii, 258 p. : ill. ; 24 cm.
- Publisher: New York : McGraw-Hill c2010.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references (p. 245-249) and index. |
Formatted Contents Note: | Extreme collaborators : building cooperative tribes to compete -- Technology mavens : technology is the great enabler and the best differentiator -- Game changers : disrupting the status quo and altering the playing field -- Market insiders : marketing fast and furiously to their own generation -- Brand builders : a brand is a dialogue, not a monologue -- Social capitalists : capitalism and social mission make a lovely couple -- Workplace renegades : redefining the world of work -- Morph masters : knowing how to morph, scale, and grow up -- The future of upstarts -- Upstarts survey -- Expert advice for upstarts from rock star entrepreneurs. |
Search for related items by subject
Subject: | New business enterprises > Handbooks, manuals, etc. Generation Y. |