Book
Creating your library brand : communicating your relevance and value to your patrons / Elisabeth Doucett.
Record details
- ISBN: 9780838909621 (pbk. : alk. paper)
- ISBN: 0838909620 (pbk. : alk. paper)
- Physical Description: xiii, 124 p. : ill. ; 23 cm.
- Publisher: Chicago : American Library Association, 2008.
Content descriptions
| General Note: | Includes index. |
| Formatted Contents Note: | Defining marketing and branding -- Why brand? -- Who should be involved in the branding process? -- The ideal brand -- Where to start : the brand audit -- The story : defining your message -- The visuals : attention-grabbing support for your message -- Brand standards, brand advocates, and marketing -- How to work with outside help -- Evaluating your brand : short-term and long-term -- Maintaining your brand -- Blogs and brands -- Common pitfalls and false assumptions. |
Search for related items by subject
| Subject: | Libraries > Marketing. Branding (Marketing) |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Kirtland Community College Library | Z 716.3 .D68 2008 | 30538902 | General Collection | Available | - |
Electronic resources
| LDR | 01956cam a2200397 a 4500 | ||
|---|---|---|---|
| 001 | 32183 | ||
| 003 | KCCL | ||
| 005 | 20090929061451.0 | ||
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| 015 | . | ‡aGBA8A4108 ‡2bnb | |
| 020 | . | ‡a9780838909621 (pbk. : alk. paper) | |
| 020 | . | ‡a0838909620 (pbk. : alk. paper) | |
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| 049 | . | ‡aET8A ‡c1 | |
| 100 | 1 | . | ‡aDoucett, Elisabeth. |
| 245 | 1 | 0. | ‡aCreating your library brand : ‡bcommunicating your relevance and value to your patrons / ‡cElisabeth Doucett. |
| 260 | . | ‡aChicago : ‡bAmerican Library Association, ‡c2008. | |
| 300 | . | ‡axiii, 124 p. : ‡bill. ; ‡c23 cm. | |
| 500 | . | ‡aIncludes index. | |
| 505 | 0 | . | ‡aDefining marketing and branding -- Why brand? -- Who should be involved in the branding process? -- The ideal brand -- Where to start : the brand audit -- The story : defining your message -- The visuals : attention-grabbing support for your message -- Brand standards, brand advocates, and marketing -- How to work with outside help -- Evaluating your brand : short-term and long-term -- Maintaining your brand -- Blogs and brands -- Common pitfalls and false assumptions. |
| 520 | . | ‡a | |
| 650 | 0. | ‡aLibraries ‡xMarketing. | |
| 650 | 0. | ‡aBranding (Marketing) | |
| 856 | 4 | 1. | ‡3Table of contents only ‡uhttp://www.loc.gov/catdir/toc/ecip088/2008000983.html |
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