Book
Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews.
Record details
- ISBN: 9780838909843 (alk. paper)
- ISBN: 0838909841 (alk. paper)
- Physical Description: xv, 171 p. : ill. ; 23 cm.
- Publisher: Chicago : American Library Association, 2009.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together. |
Search for related items by subject
| Subject: | Academic libraries > Marketing. Academic libraries > Public relations. Libraries and students. Advertising > Libraries. |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Kirtland Community College Library | Z 716.3 .M344 2009 | 30538785 | General Collection | Available | - |