Catalog

Record Details

Catalog Search



Color design workbook : a real-world guide to using color in graphic design  Cover Image Book Book

Color design workbook : a real-world guide to using color in graphic design / by Terry Lee Stone, with Sean Adams and Noreen Morioka.

Stone, Terry Lee. (Author). Adams, Sean. (Added Author). Morioka, Noreen. (Added Author).

Record details

  • ISBN: 159253192X (hardcover)
  • ISBN: 9781592531929 (hardcover)
  • ISBN: 1592534333 (pbk.)
  • ISBN: 9781592534333 (pbk.)
  • Physical Description: 240 p. : col. ill. ; 24 cm.
  • Publisher: Gloucester, Mass. : Rockport Publishers, c2006.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (p. 240).
Formatted Contents Note:
What is color? -- Color theory -- Color meanings -- Ten rules of color -- Color systems -- Color talk-- Case studies.
Subject: Graphic arts > Technique.
Commercial art > Themes, motives.
Color in advertising.
Color in design.
Color > Psychological aspects.
Arts graphiques > Technique.
Art publicitaire > TheÌmes, motifs.
Couleur dans la publiciteÌ.
Couleur en design.
Couleur > Aspect psychologique.

Available copies

  • 1 of 1 copy available at Kirtland Community College.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Kirtland Community College Library NC 1000 .S76 2006 30537344 General Collection Available -

Electronic resources


Syndetic Solutions - Table of Contents for ISBN Number 159253192X
Color Design : A Real-World Guide to Using Color in Graphic Design
Color Design : A Real-World Guide to Using Color in Graphic Design
by Stone, Terry Lee; Adams, Sean (As told to); Morioka, Noreen (As told to)
Rate this title:
vote data
Click an element below to view details:

Table of Contents

Color Design : A Real-World Guide to Using Color in Graphic Design

SectionSection DescriptionPage Number
Introductionp. 6
Chapter 1What is Color? Apparent Color The Properties of Colorp. 8
Chapter 2Color Theory: History of Color Theory Color Harmonyp. 16
Chapter 3Color Meanings: Color Indexp. 24
Chapter 4Ten Rules of Colorp. 32
1    Convey Informationp. 34
2    Create Color Harmonyp. 40
3    Attract and Hold Attentionp. 46
4    Remember That Context Is Everythingp. 52
5    Consider That Experimentation Is Keyp. 58
6    Know That People See Color Differentlyp. 64
7    Assist in Mnemonic Valuep. 70
8    Think About Compositionp. 76
9    Use Standardized Color Systemsp. 82
10    Understand Limitationsp. 88
Chapter 5Color Systemsp. 95
    Thinking About Color Systems: Trends and Forecastingp. 96
    Color Systems in Art and Design Historyp. 98
    Some Inspirations for a Sample of AdamsMorioka's Palettesp. 102
11    Color Systemsp. 104
Chapter 6Color Talk: Talking About Color in Designp. 126
Chapter 7Case Studiesp. 134
    AdamsMorioka: Beverly Hills, CA, USAp. 136
    Brand New School: Santa Monica/New York, USAp. 144
    Chimera Design: St. Kilda, Victoria, Australiap. 150
    Dynamo: Dublin, Irelandp. 154
    Fauxpas Grafik: Zurich, Switzerlandp. 160
    Green Dragon Office: Los Angeles, USAp. 164
    Johnson banks: London, UKp. 168
    Uwe Loesch: Erkath, Germanyp. 174
    Lorenc + Yoo Design: Atlanta, USAp. 178
    LUST: The Hague, Netherlandsp. 182
    Methodologie, Inc.: Seattle, USAp. 188
    Morla Design: San Francisco, USAp. 194
    Ogilvy & Mather/Brand Integration Group: New York/Los Angeles, USAp. 200
    Pentagram Design, Ltd.: London, UKp. 208
    Segura, Inc.: Chicago, USAp. 214
    Steinbranding: Buenos Aires, Argentinap. 220
Galleryp. 226
Glossary: Common Color Termsp. 236
Directory of Contributorsp. 238
Bibliography Web Resourcesp. 240
About the Authorsp. 240

Additional Resources