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Buyways : billboards, automobiles, and the American landscape  Cover Image Book Book

Buyways : billboards, automobiles, and the American landscape / Catherine Gudis.

Gudis, Catherine. (Author).

Record details

  • ISBN: 0415934540 (alk. paper)
  • ISBN: 9780415934541 (alk. paper)
  • ISBN: 0415934559 (pbk. : alk. paper)
  • ISBN: 9780415934558 (pbk. : alk. paper)
  • Physical Description: viii, 333 p. : ill. (some col.) ; 25 cm.
  • Publisher: New York : Routledge, 2004.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (p. 303-318) and index..
Formatted Contents Note:
Before the car -- Producing a landscape of signs -- A nation on wheels -- The culture of mobility -- Producing mobile audiences and corridors of consumption -- The aesthetics of speed and the powers of "picturization" -- Modern art and advertising -- Distributing traffic and trade: decentralization and the birth of the strip -- Visualizing distribution -- The consolidation and growth of national advertising -- Traffic and trade: "buying power in motion" -- An architecture of mobility -- The strip -- "The billboard war": scenic sisters and the business of highway beautification -- "The billboard war" -- When separate spheres collide -- The pastoral view -- "Billboard barons" -- Zoning and the road to federal legislation -- Losers and winners -- Conclusion: the road ahead.
Subject: Advertising, Outdoor > United States > History > 20th century.
Billboards > United States > History > 20th century.
Consumption (Economics) > United States > History > 20th century.
Automobile travel > United States > History > 20th century.

Available copies

  • 1 of 1 copy available at Kirtland Community College.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Kirtland Community College Library HF 5843 .G83 2004 30535207 General Collection Available -

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