Marketing your library's electronic resources : a how-to-do-it manual for librarians

Kennedy, Marie R. (Author). LaGuardia, Cheryl, (author.).

Summary: If your patrons really understood how much we make available to them online, they wouldn't go to alternative information providers and they wouldn't wonder where "all that money" for libraries goes. But our online systems don't make e-resources very accessible. To get your patrons to use the resources to their fullest potential-- and clamor for more-- you need to develop an e-resource marketing plan. Kennedy and LaGuardia are here to help you do-it-yourself.

Record details

ISBN: 9780838915653
ISBN: 0838915655
ISBN: 9780838915998
ISBN: 9780838916001
ISBN: 9780838916018
Physical Description: print
regular print
xxi, 218 pages : illustrations ; 28 cm
Edition: Second edition.
Publisher: Chicago : ALA Neal-Schuman, an imprint of the American Library Association, 2018.

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references and index.
Formatted Contents Note:	Part 1. How to design your marketing plan. Determine the purpose of your marketing plan -- Fashion your marketing plan -- Implement your marketing plan -- Construct your written marketing plan report -- Assess your marketing plan -- Revise and update your marketing plan (lather, rinse, and repeat) -- Part 2. Sample marketing plan reports. Example 1. Marketing plan from an all-electronic library, Statewide marketing and communications plan, NOVELny, New York Online Virtual Electronic Library -- Example 2. Marketing plan from a public library, sample 1, Winnetka-Northfield Public Library District : building a buzz -- Example 3. Marketing plan from a public library, sample 2, Worthington Libraries 2012 communications and development plan -- Example 4. Marketing plan from a community college library, Maricopa Community College district electronic resources committee marketing plan, 2013-2016 -- Example 5. Marketing plan from a university library, sample 1, Milner Library, Illinois State University 2012-2014 marketing plan -- Example 6. Marketing plan from a regional technical college in Ireland, Galway-Mayo Institute of Technology Library marketing plan -- Example 7. Marketing plan from a university library, sample 2, Marketing plan for Kanopy, William H. Hannon Library, spring-fall 2016.
Language Note:	Text in English.