The art of the start 2.0 : the time-tested, battle-hardened guide for anyone starting anything

Kawasaki, Guy 1954- (Author).

Summary: Newly revised and updated, a 10th-anniversary edition of an iconic, best-selling guide for start-ups provides expert advice on a wealth of topics -- including writing a business plan, recruiting, raising capital and branding. --Publisher's description.

Record details

ISBN: 9781591847847
ISBN: 1591847842
ISBN: 9780241187265
ISBN: 0241187265
ISBN: 9780241972212
Physical Description: print
x, 326 pages : illustrations ; 25 cm
Edition: Revised and expanded edition.
Publisher: New York : Portfolio/Penguin, 2015.
Copyright: ©2004

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references and index.

Formatted Contents Note:

Conception : The art of starting up -- Activation : The art of launching -- The art of leading -- The art of bootstrapping -- The art of fund-raising -- The art of pitching -- Proliferation : The art of building a team -- The art of evangelizing -- The art of socializing -- The art of rainmaking -- The art of partnering -- The art of enduring -- Obligation : The art of being a mensch -- Afterword -- What do entrepreneurs do? -- After afterword.