How to write a business plan : win backing and support for your ideas and ventures

Summary: Whether you are starting or selling your own business, business plans are an essential part of the process. How to Write a Business Plan gives you the expert guidance you need to make an impact with your plan, including advice on researching competitors, presenting your management skills and successfully communicating your strategic vision. Whether it is to raise finance, sell a business or develop a specific project, this is your one-stop guide to producing the most professional and convincing business plan for a new venture. Fully updated for 2019, this 6th edition now features even more practical exercises, useful templates, and top tips to help you write a comprehensive and compelling plan, as well as content on digital developments such as crowdfunding, online retailing and digital marketing.

Record details

ISBN: 9780749486433
ISBN: 0749486430
ISBN: 9781789660029
ISBN: 1789660025
ISBN: 9780749486440
ISBN: 0749486449
Physical Description: print
viii, 182 pages : illustrations ; 22 cm.
Edition: Sixth edition.
Publisher: London ; New York : Kogan Page, 2019

Content descriptions

Formatted Contents Note:

Introduction -- The structure of the plan -- Summary -- The business background -- The market -- Operations -- Management -- The proposal -- The forecast -- Financial information -- Risks -- Legal issues and confidentiality -- Selling your business -- Improve business performance -- Bidding for business.