The new business road test : what entrepreneurs and executives should do before launching a lean start-up
Record details
- ISBN: 9781292208398
- ISBN: 1292208392
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Physical Description:
print
xx, 337 pages : illustrations (black and white) ; 24 cm. - Edition: Fifth edition.
- Publisher: Harlow, England : Pearson, 2018.
Content descriptions
General Note: | Previous edition: 2013. |
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Part 1: Road test your new business idea -- Our opportunity: why will or won't this work -- Will the fish bite? -- Is this an attractive market? -- Is this an attractive industry? -- Competitive and economic sustainability: how long can we dance? -- What drives your entrepreneurial or investment dream? -- Can you and your team execute? -- Your connections matter: which matter most? -- Develop your opportunity: put the seven domains to work -- What entrepreneurs and investors should do before pressing "start" -- Part 2: A toolkit for your road test -- How to learn what you don't know you don't know -- Who needs investors -- Market analysis worksheet -- Industry analysis worksheet -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Have you got what it takes? -- Getting help with your road test. |
Search for related items by subject
Subject: | New business enterprises Planning Marketing research |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Kirtland Community College Library | HD 62.5 .M85 2018 | 30775305544687 | General Collection | Available | - |