Using digital analytics for smart assessment

Summary: Your library has collected massive amounts of data, and the decision-making process requires that you analyze it. Digital analytics focuses on the digital data: from library websites, electronic resources, online collections, and even social media. Farney presents technical advice that you can use to develop your own digital analytics projects, and includes contributed essays that tackle the challenges your library will face.

Record details

ISBN: 9780838915981
ISBN: 0838915981
ISBN: 9780838916858
ISBN: 9780838916865
ISBN: 9780838916872
Physical Description: print
regular print
xii, 154 pages ; illustrations ; 23 cm
Edition: First edition.
Publisher: Chicago : ALA Editions, 2018.

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references and index.

Formatted Contents Note:

Part I. The digital analytics process / Tabatha Farney -- Understanding digital analytics -- Collecting the data : tools and data points you should know -- Analyzing digital data : digital analytics and data analysis tools -- Digital analytics in practice : how helpful is your online content? -- Using digital analytics for collection development -- Part II. Expanding the digital analytics process -- On the road to learning analytics : the University of Michigan Library's experience with privacy and library data / Laurie Alexander, Doreen R. Bradley and Kenneth J. Varnum -- Ensuring data privacy in a library learning analytics database / Michael D. Doran -- Creating the library data dashboard / Laura Costello and Heath Martin -- The myth of the declining reference statistic : revealing dynamic reference services through digital analytics / Marissa C. Ball and Melissa Del Castillo -- Using digital analytics to assess your social media marketing efforts / Joel Tonyan.