The green bundle : pairing the market with the planet

Delmas, Magali A. (Author). Colgan, David, 1979- (author.).

Summary: "The market for green products has expanded rapidly over the last decade, but most consumers need something more to motivate their purchases. Magali A. Delmas and David Colgan offer some of the best and most effective communication techniques for pushing consumers to see the total package in green products -- the "green bundle" that's environmentally friendly, but also offers improved performance, health benefits, savings, and status. Combining insights from sustainable business and behavioral economics, this book shows managers how to lead buyers from information to action. Whether looking to win over the consumer or understand how to create the next tipping point in green consumption, this is the guide for you"--

Record details

ISBN: 9781503606418
ISBN: 1503606414
ISBN: 9781503600867
ISBN: 1503600866
ISBN: 9781503606425
Physical Description: print
viii, 280 pages ; 23 cm
Publisher: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2018]

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references and index.
Formatted Contents Note:	What sustainability has come to mean -- The green bundle -- No substitute for quality -- A status update -- A healthy perspective -- Put money in context -- An emotional connection -- The pitfalls of greenwashing -- Sending a clear signal -- Conclusion : reaching the convenient environmentalist.