The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Record details
- ISBN: 9781119362418
- ISBN: 1119362415
- ISBN: 9781119362449 (ePub ebook)
- ISBN: 9781119362470 (PDF ebook)
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Physical Description:
print
xxi, 426 pages ; 24 cm - Edition: Sixth edition.
- Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]
Content descriptions
General Note: | Earlier edition: 2015. Includes index. |
Formatted Contents Note: | Foreword / Robert Scoble -- Introduction -- I. How the web has changed the rules of marketing and PR -- 1. The old rules of marketing and PR are ineffective in an online world -- 2. The new rules of marketing and PR -- 3. Reading your buyers directly -- II. Web-based communications to reach buyers directly -- 4. Social media and your targeted audience -- 5. Blogs : tapping millions of evangelists to tell your story -- 6. Audio and video drive action -- 7. Going viral : the web helps audiences catch the fever -- 8. The content-rich website -- 9. Marketing and PR in real time -- III. Action plan for harnessing the power of the new rules -- 10. You are what you publish : building your marketing and PR plan -- 11. Growing your business : how marketing and PR drive sales -- 12. Strategies for creating awesome content -- 13. How to write for your buyers -- 14. Social networking as marketing -- 15. Blogging to reach your buyers -- 16. An image is worth a thousand words -- 17. Video and podcasting made easy -- 18. How to use news releases to reach buyers directly -- 19. Your newsroom : a front door for much more than the media -- 20. The new rules for reaching the media -- 21. Newsjacking your way into the media -- 22. Search engine marketing -- 23. Make it happen. |
Search for related items by subject
Subject: | Internet marketing Internet in public relations |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
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Kirtland Community College Library | HF 5415.1265 .S388 2017 | 30775305544059 | General Collection | Available | - |