The Faygo book

Summary: "The Faygo Book is the story of Detroit's beloved soda pop and how it has remained the last bottler standing in "pop alley" thanks to its pioneering techniques, rambunctious rainbow of flavors, and a fiercely loyal community. Joe Grimm carefully measures out the ingredients for a successful beverage company that has forged a bond with a city and its residents for more than a century in spite of dicey economic times in a boom-and-bust town. These stories and facts will tickle the taste buds and memories of Detroiters and Faygo lovers everywhere." --Page [4] cover.

Record details

ISBN: 0814345859
ISBN: 9780814345856
Physical Description: print
xiii, 135 pages : illustrations (some color), portraits ; 26 cm
Publisher: Detroit, Michigan : Wayne State University Press, [2018]
Copyright: ©2018

Content descriptions

General Note:	"A painted turtle book".
Bibliography, etc. Note:	Includes bibliographical references.
Formatted Contents Note:	Foreword -- Preface -- Pop Culture: Why we love Faygo ; From Russia with frosting ; It's pop, not soda -- The Elements: Fizzical science ; Flavor purveyors ; Oh, sugar! -- The sons rise: Pivot point ; Innovation station ; Bottlenecked -- Faygo people: They hired locally ; ...and people stayed ; Citizen Faygo -- Advertising: Street marketing ; Cartoons, kids, and celebs ; Genie out of the bottle -- Growing pains: Crossroads ; Going once, going twice ; The soda bubble -- Timeline -- Faygo Flavors -- Sources.
Awards Note:	A 2019 Michigan Notable Book selection