Do good : embracing brand citizenship to fuel both purpose and profit
Record details
- ISBN: 9780814438398
- ISBN: 0814438393
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Physical Description:
print
vii, 294 pages : illustrations ; 24 cm - Publisher: New York, NY : AMACOM, American Management Association, [2018]
- Copyright: ©2018
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Pt. I. It's a brave new world. The new demand that brands make a difference -- Balancing social and financial values : the new brand and business equation -- Brand citizenship : the consumer-first model for doing good and doing well -- pt. II. The path of brand citizenship. Trust: don't let me down -- Enrichment : enhance daily life -- Responsibility : behave fairly -- Community: connect me -- Contribution : make me bigger than I am -- pt. III. Choosing change. Stepping forward into brand citizenship. |
Search for related items by subject
Subject: | Social responsibility of business Citizenship Corporate image Branding (Marketing) |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Kirtland Community College Library | HD 60 .T46 2018 | 30775305537103 | General Collection | Available | - |