Principles of business: marketing
Record details
- ISBN: 9781682175996
- ISBN: 1682175995
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Physical Description:
print
xiv, 417 pages : illustrations ; 26 cm - Publisher: Ipswich, Massachusetts : Salem Press, a division of EBSCO Information Services, Inc. ; Amenia, NY : Grey House Publishing, [2017]
- Copyright: copyright 2017
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Publisher's note -- Introduction -- Contributors -- Advertising campaigns -- Advertising management -- Applications for business consulting in marketing -- Applied probability models in marketing -- Brand management -- Brand personality -- Business marketing -- Buyer behavior -- Channel management -- Consumer and organizational buyer behavior -- Consumer behavior -- Consumer demographics -- Content marketing -- Copyrights -- Creating, managing and presenting the arts -- Customer information systems -- Customer loyalty programs -- Customer relationship management (CRM) -- Customer service -- Direct e-marketing -- E-business enterprise applications -- Effective media coverage -- Employer branding and management -- Entrepreneurial marketing -- Event management -- External business communications -- Franchising -- Future of integrated marketing communications -- Global marketing -- Integrated marketing communications (IMC) -- International advertising -- International marketing -- Internet marketing strategies -- Launching new ventures through technology -- Law of marketing and antitrust -- Legal aspects of marketing -- Marketing (statistics) and applied probability models -- Marketing decision making -- Marketing environment -- Marketing ethics -- Marketing management -- Marketing methods -- Marketing principles -- Marketing research -- Marketing strategy -- Models for marketing strategy -- Multimedia product placement -- Multinational marketing -- Neuromarketing -- New product management -- Person marketing : using celebrities to endorse products -- Personal selling and sales management -- Price analysis -- Price discrimination -- Pricing policy -- Pricing strategies -- Principles of advertising -- Principles of retailing -- Product placement -- Professional selling in business to business (B2B) marketing -- Promotional policies -- Public relations -- Public relations and social media -- Retail merchandising -- Sales force management -- Sensory marketing -- Social media and businesses -- Strategic marketing -- Trade show participation -- Value-based strategies for business marketing -- Glossary -- Subject Index. |
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Subject: | Marketing |
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- 1 of 1 copy available at Kirtland Community College.
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Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
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Kirtland Community College Library | HF 5415 .P75 2017 | 30775305530553 | General Collection | Available | - |