Secret sauce : how to pack your messages with persuasive punch
Record details
- ISBN: 9780814438060
- ISBN: 0814438067
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Physical Description:
print
viii, 184 pages : illustrations (chiefly color) ; 20 cm - Publisher: New York, NY : American Management Association AMACOM, [2017]
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references. |
Formatted Contents Note: | Secret SAUCE: the magic recipe for measuring persuasive impact -- Simple: one central truth, easy to grasp and picture -- Appealing: different, valuable and personalized -- Unexpected: surprising, intriguing and seductive -- Credible: trusted, transparent and verifiable -- Emotional: warm, arousing and plot-driven -- The SAUCE persuasive impact test -- Predict, test, learn: lessons from J.C. Penney -- Make it easy, make it effortless: don't make it hard to say yes -- Message magic in the 21st century: lessons from buzzfeed -- The power of situations: how context shapes the way we behave -- The confirmation bias: the mother of all misconceptions -- Framing: it's not what you say, it's how you say it -- Social proof: everyone is doing it. |
Search for related items by subject
Subject: | Persuasion (Psychology) Interpersonal communication Business communication |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
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Kirtland Community College Library | BF 637 .P4 M55 2017 | 30775305528284 | General Collection | Available | - |