Creative change : why we resist it ... how we can embrace it

Mueller, Jennifer 1972- (Author).

Summary: Business leaders say they want creativity and need real innovation in order to thrive in a competitive world, yet chronically reject creative solutions and often embrace the familiar. Could it be that people love but also hate creative ideas? Could the "best practices" that organizations employ to manage innovation inadvertently kill innovation? Mueller provides a four-step process to help you disrupt your current mindset and recognize creative opportunity, allowing you to lead your organization in productive new directions.

Record details

ISBN: 9780544703094
ISBN: 054470309X
ISBN: 9780544882034
ISBN: 0544882032
Physical Description: print
xiv, 239 pages : illustrations ; 22 cm
Publisher: Boston : Houghton Mifflin Harcourt, 2017.

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references (pages 215-230) and index.

Formatted Contents Note:

Preface: the seeds of our uncreative destruction -- The hidden innovation barrier -- Our love-hate relationship with creativity -- The science behind the paradox -- Self-disrupt: overcome your own bias against creativity -- Overcome others' bias against creativity -- Cultivating creative change in your organization -- Overcome the bias against creative leadership -- Stop generating ideas and start making impact.