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All about them : grow your business by focusing on others  Cover Image Book Book

All about them : grow your business by focusing on others

Turkel, Bruce. (Author).

Summary: A branding expert shows how anyone who is successful lives by three words--"all about them"--and shows how focusing on others leads to success in business and life.

Record details

  • ISBN: 9780738219202 (hardcover : alk. paper)
  • ISBN: 0738219207 (hardcover : alk. paper)
  • ISBN: 9780738219219 (e-book : alk. paper)
  • Physical Description: print
    xix, 291 pages ; 22 cm
  • Publisher: Boston, MA : Da Capo Lifelong Books, [2016]

Content descriptions

Bibliography, etc. Note: Includes bibliographical references and index.
Formatted Contents Note: Introduction -- Nobody's happy -- All about them in the digital world -- The difference between content and context -- What we sell versus what we exchange for money -- "Hey, look at me" (we hate him but we become him) -- Behaving in the world of all about them -- Moving into all about them -- The heart of all about them: understanding CC 2 CC -- Walking your walk, talking your talk.
Subject: Branding (Marketing)

Available copies

  • 1 of 1 copy available at Kirtland Community College.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Kirtland Community College Library HF 5415.1255 .T87 2016 30775305525173 General Collection Available -

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