Small data : the tiny clues that uncover huge trends
Record details
- ISBN: 9781250080684
- ISBN: 1250080681
- ISBN: 9781466892590
-
Physical Description:
print
x, 245 pages : illustrations ; 25 cm - Edition: First edition.
- Publisher: New York, N.Y. : St. Martin's Press, 2016.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references (pages [235]-239) and index. |
Formatted Contents Note: | Fanning desire : how Siberian refrigerator doors and a Saudi Arabian mall created a revolutionary website for Russian women -- Sausage, chicken and the pursuit of real happiness : transforming the future of how we shop for food -- The united colors of India : selling breakfast cereal to two generations of warring women -- Getting a bead on weight loss (with help from fast food, a Middle Eastern movie theater and a hotel lap pool) -- How horses, shirt collars, and religious belief helped recarbonate a struggling Brazilian beer -- The case of the missing hand cream : how selfies smoothed the way for an in-store fashion revolution -- Sleeping without a bedspread : charred paper, toy cars, and pixie dust help decipher the meaning of "quality" in China -- A glimpse behind the scenes : incorporating small data into your business and life. |
Search for related items by subject
Subject: | Consumer behavior Branding (Marketing) |