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The marketing plan handbook Cover Image Book Book

The marketing plan handbook

Chernev, Alexander. (Author).

Summary: "Whether you manage a small business seeking to formalize the planning process, a startup seeking verture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your decisions and helps avoid costly missteps."--Publisher.

Record details

  • ISBN: 9781936572397
  • ISBN: 1936572397
  • ISBN: 9781936572403
  • ISBN: 1936572400
  • Physical Description: print
    iii, 178 pages ; 24 cm.
  • Edition: Fourth edition.
  • Publisher: [Chicago, IL] : Cerebellum Press, 2014.

Content descriptions

Bibliography, etc. Note: Includes bibliographical references.

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Subject: Marketing Management Handbooks, manuals, etc

Available copies

  • 1 of 1 copy available at Kirtland Community College.

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  • 0 current holds with 1 total copy.
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Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Kirtland Community College Library HF 5415.13 .C44 2014 30775305500192 General Collection Available -
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