Online marketing for small businesses

Summary: "Aimed at the Small Business Owner. It is very much focused on building your platforms from a marketing perspective. This guide looks at your website, blogging platforms as well as diving into the mechanics of social networking sites such as Facebook, LinkedIn, Twitter, Pinterest, YouTube, and Google Plus. In each section this book covers the crucial steps to online marketing success, from building your platforms and growing your network,to implementing a strategy and measuring the results. Make the Web work for you, almost for free!"--Publisher's description.

Record details

ISBN: 1840786280
ISBN: 9781840786286
Physical Description: print
264 pages : color illustrations ; 23 cm.
Publisher: Leamington Spa, Warwickshire, United Kingdom : In Easy Steps Limited, [2015]

Content descriptions

General Note:	Includes index.
Formatted Contents Note:	An introduction to social media -- Is your website working for you? -- Blogging -- Facebook -- Twitter -- LinkedIn -- Pinterest -- Google Plus -- Google analytics.