Understanding digital marketing : marketing strategies for engaging the digital generation
Record details
- ISBN: 9780749471026 (paperback)
- ISBN: 0749471026 (paperback)
- ISBN: 9780749471033 (ebook)
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Physical Description:
print
xx, 409 pages : illustrations ; 23 cm - Edition: Third edition.
- Publisher: London ; Philadelphia : Kogan Page, [2014]
Content descriptions
General Note: | Includes index. |
Formatted Contents Note: | Machine generated contents note: 01. So ... you want to go digital??? -- In the beginning ... -- The changing face of advertising -- The technology behind digital marketing -- Enough technology ... let's talk about people -- Case study: Harley-Davidson -- 02.@first ... think! -- Why you need a digital marketing strategy -- Your business and digital marketing -- Defining your digital marketing strategy -- Understanding the digital consumer -- Mind your Ps -- Eyes on the prize -- Bringing it all together -- Case study: MercadoLibre -- 03. Then build your channel -- Your website -- the hub of your digital marketing world -- Building an effective website -- The main steps of building your website -- Before you start -- Case study: Alpharooms -- Choosing your domain name -- Hosting -- your website's home on the internet -- How to choose a web designer/developer -- Arranging your information -- Writing effective web content -- Case study: Hg2 -- 04. Is it working? -- Owned, paid and earned. |
Search for related items by subject
Subject: | Internet marketing Social media Strategic planning Marketing Management |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Kirtland Community College Library | HF 5415.1265 .R93 2014 | 30775305483415 | General Collection | Available | - |