The art of social selling : finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks
Record details
- ISBN: 0814433324
- ISBN: 9780814433324
-
Physical Description:
xvi, 267 pages : illustrations ; 23 cm
print - Publisher: New York : American Management Association, [2014]
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references (pages 243-250) and index. |
Formatted Contents Note: | Fishing in social ponds: using social media as a prospecting tool for online sales -- The social triangle of online sales success: bringing together social marketing, social commerce, and social support -- Speaking a new language: the ten most important rules for online social interactions -- More than lead scraping: the benefits of un-selling in social media -- Tweets, likes, comments, and recommendations: understanding the value of peer-to-peer influence in social sales -- Content, engagement, and building a relationship: pulling the social customer through the online sales funnel -- Tools of the trade: using online services and applications to help you find, track, and engage social customers -- Time is money: building social selling into your schedule -- Free and not quite free: determining your budget -- Developing your social selling strategy: the components for a realistic social media sales plan -- Linkedin: turning connections into sales -- Twitter: social selling in 140 characters or less -- Facebook, Google+, and online communities: targeting your social customer base -- The rise of visual content and its influence on sales: YouTube, Pinterest, Infographics, and more -- Social selling trends: harnessing the growth of mobile sales -- Case studies: social success stories for B2C and B2B. |
Search for related items by subject
Subject: | Internet marketing Marketing Social aspects Selling Online social networks Social media |
More Options
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Kirtland Community College Library | HF 5415.1265 .B45 2014 | 30775305482805 | General Collection | Available | - |