Everyone's a critic : winning customers in a review-driven world
Record details
- ISBN: 9781591846383 (hardcover)
- ISBN: 1591846382 (hardcover)
-
Physical Description:
print
246 pages : illustrations ; 24 cm - Publisher: New York : Portfolio/ Penguin, 2014.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references (pages 233-239) and index. |
Formatted Contents Note: | The review revolution : when everything is reviewable -- Why businesses hate reviews -- Bad reviews happen -- Who writes reviews -- How reviews, even bad ones, are good for you -- Do this for great reviews -- Dealing with reviews : after the fact -- Dealing with reviews preemptively -- Business among "friends" -- The future of reviews -- Acknowledgments -- Notes -- Index. |
Search for related items by subject
Subject: | Mass media and business Communication in marketing Consumer confidence Business enterprises Reviews |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Kirtland Community College Library | HD 59 .T363 2014 | 30775305481468 | General Collection | Available | - |