Book
Hit brands : how music builds value for the world's smartest brands
Record details
- ISBN: 1137271477
- ISBN: 9781137271471
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Physical Description:
ix, 201 pages : illustrations ; 23 cm
print - Publisher: New York : Palgrave Macmillan, 2013.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | The history of music and brand relationships -- Music as identity -- Case studies for music as identity -- Music as engagement -- Case studies for music as engagement -- Music as currency -- Case studies for music as currency -- The future. |
Search for related items by subject
| Subject: | Music in advertising Branding (Marketing) Advertising Brand name products |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Kirtland Community College Library | ML 3790 .J35 2013 | 30775305481369 | General Collection | Available | - |