A social strategy : how we profit from social media
Record details
- ISBN: 9780691153391 (alk. paper)
- ISBN: 0691153396 (alk. paper)
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Physical Description:
print
xii, 275 pages : illustrations ; 24 cm - Publisher: Princeton, New Jersey : Princeton University Press, [2014]
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references (pages 259-266) and index. |
Formatted Contents Note: | The arc of the book -- Social failures and social solutions -- "Meet" solutions : eHarmony and Okcupid -- "Meet" solution : Twitter -- "Friend" solutions : Facebook and mixi -- "Meet" and "friend" solutions : LinkedIn & Friendster -- "Meet" and "friend" solution : MySpace -- Social strategies -- Social strategy at Zynga -- Social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions. |
Search for related items by subject
Subject: | Internet marketing Social media Economic aspects Online social networks Economic aspects |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Kirtland Community College Library | HF 5415.1265 .P57 2014 | 30775305480700 | General Collection | Available | - |