The 20 Ps of marketing : a complete guide to marketing strategy
Record details
- ISBN: 9780749471064 (pbk.)
- ISBN: 0749471069 (pbk.)
- ISBN: 9780749471071 (electronic bk.)
- ISBN: 0749471077 (electronic bk.)
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Physical Description:
print
xx, 316 pages : illustrations ; 24 cm - Publisher: London ; Philadelphia : Kogan Page, 2014.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references (pages 301-302) and index. |
Formatted Contents Note: | pt. 1. Core. 1. Product : Product development ; Quality ; Portfolio management ; Product comparisons -- 2. Price : The Gillette razor business model ; Air travel ; Market segmentation ; Price points ; "Free" products -- 3. Place : History of distribution ; Importance of location ; Sales management ; Account management ; Category management ; Selective distribution ; Franchising arrangements ; Trade shows -- 4. Promotion : History of advertising ; Does advertising work? ; How does advertising work? ; Below the line ; Above the line versus below the line -- 5. Packaging : Function ; History of packaging ; Packaging of identity ; Logo ; Livery ; Packages as business model -- |
Search for related items by subject
Subject: | Marketing Management Marketing |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Kirtland Community College Library | HF 5415.13 .P43 2014 | 30775305476765 | General Collection | Available | - |