Pitch perfect : how to say it right the first time, every time

McGowan, Bill (author.). Bowman, Alisa. (Added Author).

Summary: Introducing his simple Principles of Persuasion, the media guru and Award-winning correspondent shows business leaders how to craft the right message and deliver it using the right language - both verbal and nonverbal - to get what they want. --Publishers description.

Record details

ISBN: 9780062273222 (hbk.)
ISBN: 0062273221 (hbk.)
Physical Description: print
xi, 266 pages : illustrations ; 24 cm
Edition: First edition.
Publisher: New York, NY : Harper Business, an imprint of HarperCollins Publishers, [2014]

Content descriptions

Formatted Contents Note:

The language of success -- The principles of persuasion -- The headline principle -- The Scorsese principle -- The pasta-sauce principle -- The no-tailgating principle -- The conviction principle -- The curiosity principle -- The Draper principle -- How to think on your feet -- The seven principles at work -- The seven principles at home -- The seven principles and you.