How to write short : word craft for fast times

ISBN: 9780316204354 (hbk.) :
ISBN: 0316204358 (hbk.)
Physical Description: print viii, 264 pages ; 22 cm
Edition: First edition.
Publisher: New York, NY : Little, Brown and Company, 2013.

Summary: Offers advice and tips for packing a punch while being succinct when writing titles, essays, Tweets, letters, and emails in short form.

Record details

General Note:	Includes index.
Bibliography, etc. Note:	Includes bibliographical references and index.
Formatted Contents Note:	When words are worth a thousand pictures -- How to write short. Collect short writing ; Study short writing wherever it finds you ; Read for focus ; Practice reading at a glance ; Follow the work of short writers ; Write in the margins ; Embrace the lyric ; No dumping ; Tap the power of two ; Learn to balance ; Give weight to one side ; Change your pace ; Hit your target ; Count to three ; Inject the juice of parallels ; Tweak the predictable ; Vary hard and soft words ; Join the six-word discipline ; Cut it short ; Add by contraction ; Excerpt-- but in context ; Surprise with brevity -- How to write short with a purpose. Enshrine ; Crack wise ; Sound wise ; Sell ; Entice ; Surprise with content ; Reframe messages as dialogue ; Marry words with pictures ; Summarize and define ; List ; Report and narrate ; Title ; Protect against the misuses of short writing -- A few final words-- 441 to be exact.