Book
The real mad men : the renegades of Madison Avenue and the golden age of advertising
Record details
- ISBN: 0762440902
- ISBN: 9780762440900 (hbk)
-
Physical Description:
224 p. : ill. (some col.), ports. ; 25 cm.
print - Publisher: Philadelphia : Running Press, 2011.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (p. 220-221) and index. |
| Formatted Contents Note: | Foreword / Sir John Hegarty -- How true is Mad men? / Fred Danzig -- Prologue -- The story so far -- A growing respect -- The unlikely hero -- Lighting the touchpaper -- Thinking small -- The word spreads -- Avis v Hertz -- Changing times -- Thinking big -- Women of the Avenue -- Epilogue. |
Search for related items by subject
| Subject: | Advertising executives United States Advertising United States History 20th century Advertising agencies United States History 20th century |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Kirtland Community College Library | HF 6182 .U5 C73 2011 | 30543722 | General Collection | Available | - |
| LDR | 01787cam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | 36854 | ||
| 003 | KCCL | ||
| 005 | 20121022030040.0 | ||
| 008 | 110324s2011 pauac b 001 0 eng d | ||
| 010 | . | ‡a 2011926064 | |
| 035 | . | ‡a(OCoLC)ocn770370092 | |
| 040 | . | ‡aOUN ‡beng ‡cOUN ‡dDLC ‡dILC ‡dQBX ‡dVP@ ‡dZLM ‡dYDXCP ‡dLMR ‡dET8 | |
| 020 | . | ‡a9780762440900 (hbk) | |
| 020 | . | ‡a0762440902 | |
| 029 | 1 | . | ‡aNZ1 ‡b14290094 |
| 035 | . | ‡a(OCoLC)770370092 | |
| 042 | . | ‡alccopycat | |
| 043 | . | ‡an-us--- | |
| 050 | 0 | 0. | ‡aHF6182.U5 ‡bC73 2011 |
| 082 | 0 | 0. | ‡a659.10973/09046 ‡223 |
| 049 | . | ‡aET8A ‡c1 | |
| 100 | 1 | . | ‡aCracknell, Andrew. |
| 245 | 1 | 4. | ‡aThe real mad men : ‡bthe renegades of Madison Avenue and the golden age of advertising / ‡cAndrew Cracknell ; foreword by Sir John Hegarty ; [introduction by Fred Danzig]. |
| 260 | . | ‡aPhiladelphia : ‡bRunning Press, ‡c2011. | |
| 300 | . | ‡a224 p. : ‡bill. (some col.), ports. ; ‡c25 cm. | |
| 504 | . | ‡aIncludes bibliographical references (p. 220-221) and index. | |
| 520 | . | ‡aTaking a cue from AMC's award-winning drama Mad Men, provides a visual history of the key major ad campaigns of the 1950s and 1960s and the people behind them who kicked off the Creative Revolution. | |
| 505 | 0 | . | ‡aForeword / Sir John Hegarty -- How true is Mad men? / Fred Danzig -- Prologue -- The story so far -- A growing respect -- The unlikely hero -- Lighting the touchpaper -- Thinking small -- The word spreads -- Avis v Hertz -- Changing times -- Thinking big -- Women of the Avenue -- Epilogue. |
| 650 | 0. | ‡aAdvertising agencies ‡zUnited States ‡xHistory ‡y20th century. | |
| 650 | 0. | ‡aAdvertising ‡zUnited States ‡xHistory ‡y20th century. | |
| 650 | 0. | ‡aAdvertising executives ‡zUnited States. | |
| 938 | . | ‡aQuality Books, Inc. ‡bQUAL ‡na 11926064 | |
| 938 | . | ‡aYBP Library Services ‡bYANK ‡n7136708 | |
| 994 | . | ‡aC0 ‡bET8 | |
| 901 | . | ‡aocn770370092 ‡bOCoLC ‡c36854 ‡tbiblio ‡soclc | |