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The real mad men : the renegades of Madison Avenue and the golden age of advertising / Andrew Cracknell ; foreword by Sir John Hegarty ; [introduction by Fred Danzig].

Cracknell, Andrew. (Author).
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  • 1 of 1 copy available at Kirtland Community College.

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0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Kirtland Community College Library HF 6182 .U5 C73 2011 30543722 General Collection Available -

Record details

  • ISBN: 9780762440900 (hbk)
  • ISBN: 0762440902
  • Physical Description: 224 p. : ill. (some col.), ports. ; 25 cm.
  • Publisher: Philadelphia : Running Press, 2011.

Content descriptions

Bibliography, etc. Note: Includes bibliographical references (p. 220-221) and index.
Formatted Contents Note: Foreword / Sir John Hegarty -- How true is Mad men? / Fred Danzig -- Prologue -- The story so far -- A growing respect -- The unlikely hero -- Lighting the touchpaper -- Thinking small -- The word spreads -- Avis v Hertz -- Changing times -- Thinking big -- Women of the Avenue -- Epilogue.
Summary, etc.: Taking a cue from AMC's award-winning drama Mad Men, provides a visual history of the key major ad campaigns of the 1950s and 1960s and the people behind them who kicked off the Creative Revolution.
Subject: Advertising agencies > United States > History > 20th century.
Advertising > United States > History > 20th century.
Advertising executives > United States.
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