Book
Ad critique : how to deconstruct ads in order to build better advertising
Record details
- ISBN: 1412980534 (pbk.)
- ISBN: 9781412980531 (pbk.)
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Physical Description:
xiv, 199 p. : ill. ; 24 cm.
print - Publisher: Thousand Oaks, Calif. : SAGE, c2012.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Language of critique. The case for critique : why we need constructive criticism to make great ads -- AdSpeak : the vocabulary of advertising -- AdErrors : when good ads go bad -- AdAnalogy : how art and copy play together -- The 360 degree critique : being digital, going viral, and beyond -- Critique in action. AdAlliance : your partners in creating great advertising -- AdSpeak up! Who says what when -- The creative team's bill of rights -- The client's bill of rights -- Presentation prep -- Critique cheats : tips to make the most of the critique. |
Search for related items by subject
| Subject: | Advertising Advertising Evaluation Criticism |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Kirtland Community College Library | HF 5823 .T34 2012 | 30543562 | General Collection | Available | - |