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Business writing in the digital age
Record details
- ISBN: 1412992508 (pbk. : acid-free paper)
- ISBN: 9781412992503 (pbk. : acid-free paper)
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Physical Description:
xiii, 303 p. : ill. ; 24 cm.
print - Publisher: Thousand Oaks, Calif. : SAGE, c2012.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | 1. Business writing in the digital age -- and you -- 2. Writing strategically -- 3. Putting strategic ideas to work -- 4. Good sentences, the right words: the heart of good writing -- 5. The whole picture: pulling your best message together -- 6. E-mail: your everyday chance to build a professional image -- 7. Letters: they still count -- 8. Writing to persuade part 1: the tools and techniques -- 9. Writing to persuade part 2: creating business documents -- 10. Writing for websites and the wired world -- 11. Business meets the interactive world: blogging, social media and micromedia -- 12. Presenting yourself: résumés and elevator speeches. |
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Subject: | Business writing Business communication |