Effectual entrepreneurship
Record details
- ISBN: 0203836901 (ebook)
- ISBN: 9780203836903 (ebook)
- ISBN: 0415586445 (soft cover)
- ISBN: 9780415586443 (soft cover)
- ISBN: 0415586437 (hbk.)
- ISBN: 9780415586436 (hbk.)
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Physical Description:
xii, 228 p. : col. ill. ; 28 cm.
print - Publisher: London ; New York : Routledge, 2011.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Myth: entrepreneurs are visionaries -- I don't have a good idea -- Myth: entrepreneurs are risk takers -- I don't have enough money -- Myth: entrepreneurs are extraordinary forecasters -- I don't know how to take the plunge -- Myth: entrepreneurs are not like the rest of us -- I'm human; I'm afraid of failing -- The bird-in-hand principle: start with what you have -- Worldmaking: understand transformation -- The affordable loss principle: risk little, fail cheap -- Financing: bootstrap the venture -- The crazy quilt principle: form partnerships -- Ownership and control: manage investors -- The lemonade principle: leverage surprise -- Business plans and business models: make pitches -- Venture identity: build brand -- The pilot-on-the-plane principle: apply non-predictive control -- When the venture grows up -- Entrepreneurship as a technology for social change. |
Search for related items by subject
Subject: | Entrepreneurship New business enterprises Success in business |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Kirtland Community College Library | HB 615 .E344 2011 | 30542851 | General Collection | Available | - |