Book
Building buzz to beat the big boys : word-of-mouth marketing for small businesses
Record details
- ISBN: 9780313345982 (alk. paper)
- ISBN: 0313345988 (alk. paper)
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Physical Description:
print
xvi, 178 p. : ill. ; 25 cm. - Publisher: Westport, Conn. : Praeger Publishers, 2008.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | The importance of word of mouth and customer communities -- Who are your customers? -- Getting started with word of mouth -- Encouraging and rewarding word of mouth with family, flirts, and phantoms -- How customer communities work -- Establishing your online community -- Growing and supporting your online community -- Tracking the results -- Keeping your community fresh and vital -- Ethical considerations that will make your community more successful -- The adventure begins. |
Search for related items by subject
| Subject: | Word-of-mouth advertising Small business marketing |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Kirtland Community College Library | HF 5827.95 .O44 2008 | 30536935 | General Collection | Available | - |